Lipitor U.S. Sales Tank 70% in 2012 vs 2011!

According to Drugs.com, Lipitor U.S. sales in Q2 of 2012 were only 30% of what they were in Q2 2011 ($579 million vs. $1,949 million, respectively (see chart below; Source: http://www.drugs.com/stats/lipitor).


Meanwhile, sales of Crestor (a competitor anti-cholesterol drug) increased only somewhat during the same period (see chart below; Source: http://www.drugs.com/stats/crestor).


I conclude that most of the loss of Lipitor sales was due to direct competition from generic versions of Lipitor now currently available, which is further proof that Pfizer's "innovative" attempts to stem the generic Lipitor tide has failed (see also "Pfizer Throws In the Lipitor Marketing Towel").

Certifying Prescription Grade Smartphone Medical Apps

An article in yesterday's NYT focused on what I call "Prescription Grade Smartphone Medical Apps." The article said the idea of such apps "excites some people in the health care industry, who see them as a starting point for even more sophisticated applications that might otherwise never be built" (read the article here).

"But unlike a 99-cent game, apps dealing directly with medical care cannot be introduced to the public with bugs that will be fixed later. The industry is still grappling with how to ensure quality and safety." I have written about this issue before, although for apps created by the pharma industry and not "Prescription Grade" apps. See, for example:
Lee H. Perlman, managing director of Happtique, a subsidiary of the business arm of the Greater New York Hospital Association, says "he believes that doctors will soon prescribe both clinically tested apps and more modest apps, like those that track physical activity or remind patients to take their pills. The company has established its own set of guidelines to determine the quality of health care-related apps, and helps doctors integrate them into their medical practice."

Happtique, in July 2012, released a draft of standards that it will be using to certify medical, health, and fitness apps under Happtique’s App Certification Program. The purpose of the program is to help users identify apps that meet high operability, privacy, and security standards and are based on reliable content. You can find the Happtique certification draft standards attached to this post.

The Happtique Certification Standards include these categories:
  • App Operability Standards
  • App Privacy Standards
  • App Security Standards
  • App Content Standards
My interest at the moment is in the App Content (C1) and Security (S6) Standards because these are most relevant to my concerns about the credibility of some recent pharma apps.

Content Standard C1 states: "The app is based on one or more credible information sources such as an accepted protocol, published guidelines, evidence-based practice, peer-reviewed journal, etc.

Performance Requirements for Standard C1
  • C1.01 If the app is based on content from a recognized source (e.g., guidelines from a public or private entity), documentation (e.g., link to journal article, medical textbook citation) about the information source is provided.
  • C1.02 If the app is based on content other than from a recognized source, documentation about how the content was formulated is provided, including information regarding its relevancy and reliability
I have seen pharma apps that do not comply with C1.01 (e.g., read "Be Aware of What's Behind a Pharma Mobile App: Disclaimers Only Tell Part of the Story").

But more troubling than the lack of documentation regarding content, is the accuracy of the apps software. Happtique Certification Security Standards address some of my concerns.

Security Standard S6 states: "The app owner has a mechanism to notify end users about apps that are banned or recalled by the app owner or any regulatory entity (e.g., FDA, FTC, FCC)."

Performance Requirements for Standard S6
  • S6.01 In the event that an app is banned or recalled, a mechanism or process is in place to notify all users about the ban or recall and render the app inoperable.
  • S6.02 In the event that the app constitutes a medical device (e.g., 510(k)) or is regulated by the FDA in any other capacity, the app owner has a policy and a mechanism in place to comply with any and all applicable rules and regulations for purposes of handling all aspects of a product notification or recall, including all corrections and removals.
Unfortunately, I do not find a standard for addressing the problem of "buggy" medical app software, which I discussed in a previous post to Pharma Marketing Blog (see "The Problem with Unregulated "Calculator" Apps for Physicians"). Specifically, shouldn't there be some certification standard that specifies how the app software was tested for accuracy? I think so.

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sovipzone

Public's Confidence in Science Remains Steady Over 38 Years, But Not So for Medicine

Michael Ritchie, Postdoctoral Fellow at Pfizer, recently posted to the Think Science Blog that he was NOT surprised that the American public "lost significant trust in the institutions of education, the executive branch of the federal government, organized religion, congress, banks/financial institutions and the press" over the period from 1973 through 2010. He cited results of a study conducted by the University of Chicago, National Opinion Research Center.

"In contrast," Richie said, "the American public’s trust in the scientific community remained virtually unchanged over this period" (see "Perspectives from a Postdoc: The Public’s Trust of Science").

Ritchie may have been using "Science community" as a surrogate for the pharmaceutical industry, which wasn't a specific category included in the study. What Ritchie didn't mention, however, is that public confidence (which is what the study actually measured, not "trust") decreased more or less "significantly" with regard to "Medicine" and "Major companies," two other -- perhaps more relevant -- surrogates for the pharmaceutical industry.

I plotted the data for Medicine, Science, Organized Religion, Major Companies, and the Press in the following chart. You can find the complete set of data here.


What do you think is the better indicator in this study for the trend in public confidence in the pharmaceutical industry? Science? Medicine? or "Major Companies?"

BTW, if you look at the public's confidence in Congress and the Executive branch of government, you will see that it bounces up and down according to the political atmosphere and whether or not we are war. It's hard to say if there was a significant decrease over the years.