Medium vs. Message vs. FDA

Dedicated to the Twitter "debate" about which comes first for the FDA: The Medium or the Message?

"It's the message NOT the medium! This content did not follow existing FDA guidelines, it just so happened it was to be shared on FAcebook." says Eileen O'Brien (@EileenObrien).

Meanwhile, @ddwebster, cancer survivor and student of social media quoted me and inspired this graphic image (I didn't go with a chicken v. egg visual, but yin v. yang is close enough):

"Ah, chicken or egg debate? RT @pharmaguy: FDA lttr 2 Novartis: Is it msg or medium? w/o medium-specific metadata, FDA wuld not hv seen msg."