BI Dumps Celebrity COPD Spokesperson and Seeks Inspired Facebook Fans Instead

Today Boehringer Ingelheim (BI) sent out this tweet: "We have just launched a new #hcsm activity within Facebook....want to find out more? Check out all the details here http://t.co/gwLgMe0D"

The link leads to "COPD Inspirations - The BIG Picture," a FaceBook page that encourages fans to submit images that reflect "the positive fight against COPD and will inspire others to take back control of their lives. So to get involved 'get creative, get emotive, get artistic!' and upload your image," says BI.

Recently, BI handed over the keys to its public health initiative, Drive4COPD, to the non-profit COPD Foundation (see here). That initiative features racecar driver/celebrity Danica Patrick who is more well-known as a swimsuit model and expletive-deleted competitor (see "Pharma Celebrity Spokespersons: Unrepentant, Secretive, and (Expletive Deleted)!").

BI's new Facebook-based COPD awareness initiative/campaign may signal a trend away from the use of paid celebrities to the exploitation of real patients, who will not receive any compensation whatsoever for the use of their images and stories. BI will, however, offer entrants a chance to win an iPad 2. (Why not a third-generation iPad? Perhaps BI has a surfeit of iPad 2's they need to get rid of.)

Here are the eligibility requirements:
  1. Entrants must be aged 18 or over. 
  2. Entrants cannot be employees of Boehringer Ingelheim (BI), or respective affiliate companies / be an employee of any pharmaceutical company 
  3. Entrants must have a personal connection to COPD – i.e. either have the disease themselves, or be a carer / friend / family member of someone who has or has previously suffered with COPD. 
Oh, I forgot to mention one other criterium for eligibility: you must be a Fan of BI on Facebook. So BI gets new fans and free images for its COPD campaign. Sweet!

Since I was eligible -- my mother-in-law, Irene, has COPD -- I thought I'd submit an entry and see what happens. It was pretty easy. I had a photo of Irene that I think is inspirational (see below):


Along with an image, BI requires entrants to submit an "inspirational" comment, so I wrote: "COPD does not stop my Mom-in-Law, Irene, from enjoying the beautiful world around her, especially when she is with her family. Her daughter, Debbie, took this photo while they hiked in Pine Creek Gorge, commonly referred to as the Grand Canyon of Pennsylvania."

While I was at it, I also posted the photo to my Facebook page (BI's terms and conditions have no qualms about me using my photo elsewhere). The terms, however, do state: "Each entrant grants a worldwide licence to BI to use the images in any way the companies deem fit (e.g. to feature any or all of the submitted images on their websites and/or in any materials it develops for media, HCPs or patients, with acknowledgement of the entrant. Images will be used by BI to highlight understanding and awareness of COPD. Again, the entrant may be contacted to provide further background to the imagery and will be notified ahead of use)."

The competition opened  today and will close on the 18th July 2012. So, hurry, and enter those photos or other creative images TODAY!

11 comments:

Linda Hayes said...

(MUST READ: HOW I GOT CURED FROM COPD)
I am Lydia, I was diagnosed of Chronic obstructive pulmonary disease (COPD) in 2014, the doctor told me it has no permanent cure i was given medications to slow down its progress, i constantly felt my health was deteriorating as i constantly go out of breath especially when i walk or talk for long, this continued till a friend told me about how her mother got cured of COPD through herbs she bought from a South African herbal doctor Dr Ejiro, I contacted this herbal doctor via his email and he sent me the herbal medicine through courier service, when i received the herbal medicine i used it for 3 weeks as prescribed and was totally cured of COPD. Contact this herbal doctor via his email ejiroherbalcure(at)gmail(dot)com or call +27617403481 (Write email in right format)

Jessica Bells Micheals said...

On 11/ January / 2016 i came across a comment and an opportunity that has totally changed my life ( Dr Osojo ), This man is the reason of my living in this world, i lost hope of living when i was confirmed COPD positive and since i have searched for a cure, but all my Hope came Alive when Dr Osojo sent me a herbal cure medicine for the cure of my disease COPD, Now its a great testimony to tell the world that am finally CURED OF COPD Disease. This Dr Email are dr.osojoherbalcureofalldisease@gmail.com and dr.osojoherbalcureofalldisease@hotmail.com you can also get to him for help and am sure he will surely help you.
confirm me on elfredapat@gmail.com

Louise Johnson said...

I smoked for 20 years, October 2014 i was diagnosed of Emphysema I may have had it for 6 months to 1 year prior to diagnosis. It started with a dry cough, shortness of breath, and fatigue. A chest x-ray confirmed it and I was placed on corticosteroids. my doctor told me there is no permanent cure for the disease, i was given bronchodilators to help me relax my bronchiolar muscles, I managed on with the disease till a friend told me about a herbal clinic from johannesburg who sell herbal medicines to cure all kind of lung related diseases including emphysema, I spoke to few people who used the treatment here in USA and they all gave positive responses I contacted this herbal clinic via there email and made purchase of the emphysema herbal medicine, i received the herbal medicine through DHL within 5 days, when i received the herbal medicine i applied it as prescribed and was totally cured of emphysema within 7 weeks of usage, the symptoms reduced till i even forgot i had emphysema, i went back to my doctor for diagnosis with spirometry and he confirmed i was free from the disease, contact this herbal clinic via there email healthherbalclinic@gmail.com or website on www.healthherbalclinic.weebly.com

Charlortte Luis said...

i want to use this medium to appreciate the admin of this page for allowing me to share my story.i believe that this will help others going through what i went through over the years to find a cure like i did. i was diagonosed of COPD which i suffered for so many years, despite the different english medications i took in order to find a cure, it didn't work. i started having complications resulting from those english medications i was taking over the years. as a result of these complications from my drugs, i went in search for a natural cure where i saw a testimony of someone who suffered the same sickness i was going through and the person got his cure through herbal medication, then, i followed the email he shared and i contacted the doctor, i got my cure as well, incase you are going through same sickness, you may contact the doctor through his email: drallenchase@gmail.com

Caleb Maya said...

Power from this great herbal centre, i have been diagnosed of COPD disease since 4years ago and ever since then i have gone through all manners of challenges and so many more,i was very lucky one very day when i was searching the internet on how to get a cure,as i came across a testimony on how Dr Abumere has cured so people of their copd and other disease, i had to contact his email address:abumereherbalcentre@gmail.com, as i contacted him i told him of how i have been suffering from copd disease for 4 years, he assured me of a solution that i will be cure of this disease,i obeyed his instruction followed all his words and he then prepared a herbal medicine and he told me that once i start using his herbal medicine i will be cure in three weeks of usage,after he has prepared the herbal medicine, he sent the medicine to me which after 3 weeks i was indeed cured totally, i am so thankful to Dr Abumere herbal centre for his help in my life contact his
E-mail (abumereherbalcentre@gmail.com)
website (www.abumereherbalcentre.simplesite.com)

Mara Kelila said...

God bless Dr. Advika for his marvelous work in my life, I was diagnosed of Chronic Obstructive Pulmonary Disease (COPD) since 2014 and I tried several medications hoping it could cure me but it didn't, I needed to get these deadly COPD out of my system, I searched about some possible cure for the disease and i saw some amazing comments about Dr. Advika of Unique Spell and Cure Temple and how he cured COPD with his herbal medicine and cure spells, I contacted him for help and he guided me. I immediately asked for a herbal cure option of his COPD solutions, and he started the remedy for my health, he sent me the medicine through UPS SPEED POST. I took the medicine as prescribed by him and 14 days later i was cured from COPD, thank you Dr Advika on uniquespelltemple@yahoo.com

Mara Kelila said...

God bless Dr. Advika for his marvelous work in my life, I was diagnosed of Chronic Obstructive Pulmonary Disease (COPD) since 2014 and I tried several medications hoping it could cure me but it didn't, I needed to get these deadly COPD out of my system, I searched about some possible cure for the disease and i saw some amazing comments about Dr. Advika of Unique Spell and Cure Temple and how he cured COPD with his herbal medicine and cure spells, I contacted him for help and he guided me. I immediately asked for a herbal cure option of his COPD solutions, and he started the remedy for my health, he sent me the medicine through UPS SPEED POST. I took the medicine as prescribed by him and 14 days later i was cured from COPD, thank you Dr Advika on uniquespelltemple@yahoo.com

jimmy franklin said...

"Good Day
To all that have COPD or Emphysema should please

stop here and read up my story, So as you will know how to get

your Healing. I had Chronic Obstructive Pulmonary Disease (COPD)

for 8 years, and it really affected me and my family expecially my

kids and husband, some of my symptoms were dry cough, chest

tightness and shortness of breath. My chest x-ray only showed

bronchitis. Finally I went to a pulmonologist and was diagnosed

with COPD, Am writing this article to appreciate the good work of

General Health Center, that helped me get read of my

COPD/Emphysema that i have had for about 8years now, with no cure.

i glanced through the internet a certain evening about

remedy/healing for COPD, i saw so many comments about General

Health Center HEALING for COPD and other Diseases, I was really

ready to give a try because if i don't give them a try i wont know

if they can really heal this COPD, so I decided to contact THEM

for a HEALING/CURE and i was given lists of foods and fruits i

should be eating during the Process of healing/treatments, then i

order the HERBAL HEALING MEDICINE FOR A COMPLETE CURE, i started

usage immediately, in exact 3weeks i started getting re-leaf of my

symptoms and i kept using the Medicine and after about 6weeks i

was asked to go for a complete check up and i was amazed to see

that I am totally HEALED from COPD....

its a worst

thing to have COPD/EMPHYSEMA as a being, so contact NATURAL HERBS

CENTER TODAY A LIFE TIME HEALING. contact them on email:

(naturalherbscenter@gmail.com) OR.AMERICA/AUSTRALIA call or text +15185049345........ Africa, Asia,

Europe call or text +27733822131"

jimmy franklin said...

I was diagnosed of COPD in July 2016. I was on Albuterol Nebs and

levalbuterol to ease the situation as i constantly go out of

breath when talking or when walking, I was adviced for Lung Volume

reduction surgery (LVRS) because my both upper lobes of the lungs

were affected, i was making preparation for this surgery when a

friend of mine told me about a natural herbal center called doctor

Ayes who prepares herbal medicine to cure all kind of diseases

including COPD disease, When i contacted them and bought the

herbal medicine I received the herbal medicine through courier

service in 3days, when i received this herbal medicine i used it

as prescribed and was totally cured of COPD within 18-20 days of

usage, he is able to cure any kinds of disease such as 1.

Diarrheal Diseases,2. HERPES 1/2,3. CANCER,4. ALS (Lou Gehrig’s

disease),5. Herpatitis B,6.chronic pancreatitis,7.Emphysema,8.COPD

(Chronic Obstructive Pulmonary Disease),9.asthma,10.Acute angle-

closure Glaucoma,11.CHRONIC PANCREATITIS,12. Preterm Birth contact

via his email: naturalherbscenter@gmail.com

Jessical Alba said...

ALL THANKS TO DR WILLIAMS FOR THE GREAT DEED HE HAVE DON FOR MY FAMILY.This information will be useful for Epilepsy and stroke patients who is willing to use herbal medicine. My daughter had temporal lobe epilepsy, She had seizure and had a grand mal with rage episode. Our daughter's seizure is constant throughout the day. We had used several medicine which include: Epilim and Keppra, experience seizure control at the cost of serious debilitating side effects. It was during a casual conversation with a friend that I learned about herbal Dr. William on how he help her cure his son from stroke,his medicine does not have any side effect. I am glad to say that he has been seizure-free since July 2015 after taking William medicine. this a miracle cure?contact him for more detail (drwilliams098765@gmail.com)

Rita Gunnarson said...

I was not really having a problem breathing at first. My throat was burning; I thought I had strep throat. I had pain in my neck, and there was swelling around my collar bone. The first doctor I went to said he did not know why there was swelling. He gave me antibiotics and told me that if the swelling was not better to come back in two weeks. I went back in two weeks and he said he did not know what was wrong. Since I do not have insurance, I went to a hospital emergency room, and they said I have COPD.The disease does not improve. My "good days" are far and few these days. My dad and his dad died from this. I am only writing this to inform others that nothing was really working to help my condition.I started on COPD herbal formula i ordered from Health Herbal Clinic,i read reviews from other previous patients who used the herbal formula, my symptoms totally declined over a 5 weeks use of the COPD natural herbal formula. i am now doing very well, my lungs are totally repaired!! Visit there website www. healthherbalclinic. net or email Info@ healthherbalclinic. net

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