Showing posts with label YAZ. Show all posts
Showing posts with label YAZ. Show all posts

FDA's Advisory Committee Voting Double Standard

I learned today that the FDA allowed physicians with ties to Bayer to participate and vote in an advisory committee weighing whether or not the benefits of four popular Bayer AG birth-control pills outweigh the blood-clot risk (read the WSJ story here: "FDA Advisory Committee Members Had Ties to Bayer").

At least one of the physicians (Paula Hillard, Stanford Univ; see her financial disclosure info here) was a Yasmin advocate. According to a Bayer document released during litigation, Hillard "enable[d] us [Bayer] to now have another huge ... Yasmin advocate here in Nor Cal -- she will be well utilized!"

Hillard, the advocate, was allowed to vote on the issue.

In the same story, it was noted that drug-safety crusader Sidney Wolfe -- who was appointed to a four-year term on the FDA's Drug Safety and Risk Management Committee (see "Wolf(e) at DTC Piggy's Door Huffing and Puffing") -- was NOT allowed to vote "because he had publicly criticized the drugs' safety in newsletters published by his Public Citizen Health Research Group."

So, an "advocate" of a drug is allowed to vote whereas a "critic" of a drug is not allowed to vote. This is an astonishing double standard, IMHO.

This little excerpt from the WSJ article is also interesting:
The FDA says members of the public speaking before advisory committees must declare any financial relationships to the relevant drug maker, to "ensure ... transparency." However, committee members must disclose potential conflicts only to the FDA, which doesn't generally make the information public.

Jill Hartzler Warner, an FDA official who oversees advisory committees, said the agency is "prohibited from giving the public any information contained in a financial disclosure" from committee members. When picking committees, the FDA weighs "whether a meeting would affect the financial interest" of a panelist. The agency also does "look at whether past relationships would give the appearance of being a conflict," she said.
I was not aware that the FDA is "prohibited" from supplying information contained in financial disclosures, but it may be a moot point in a year or so when the physician sunshine act is in full effect and all payments to physicians are made public. We'll just have to wait for that and do our own research. Still, with FDA's double standard regarding voting privileges, it won't much matter how much transparency there is in who serves on these committees!

P.S. For more on how the FDA determines whether or not a physician's financial conflicts disqualifies him or her from serving on FDA advisory committees, see "FDA Advisor Rule Loophole?" where you'll find a complex chart depicting FDA's "Algorithm for Considering Advisory Committee Member Participation."

P.P. S. For some more background on Wolfe vs FDA regarding Wolfe's participation in this committee, read "FDA Pulls Wolfe Off Panel Over ‘Intellectual’ Conflict" (Pharmalot).

YouTube Fixes Problem I Pointed Out Months Ago: Update on YAZ Case Study

In January, I pointed out that drug companies that place product videos on YouTube leave themselves open to association with other videos that poke fun at them, or worse, encourage consumers to join class action lawsuits against the company. The case that I pointed out was the YAZ Birth Control Channel (see "The Trouble with YouTube: YAZ Case Study").

The problem is that you cannot control what other videos may be highlighted by YouTube when your video is played OUTSIDE the channel. In the case of YAZ, for example, when you click on "related videos," what you see are many videos from law firms suing Bayer and spoofs of YAZ TV commercials. Even though Bayer has turned off comments, it cannot prevent viewers from seeing these related videos.

According to an article in AdAge, YouTube may have fixed this problem.

"Enter YouTube's latest feature, 'target excludes,' launching as part of the site's Video Targeting Tool, which gives advertisers the choice to exclude as few as one video they don't want their product associated with as well as specific genres and channels. The feature addresses the most often-criticized aspect of YouTube: You can buy video there, but you never know what you'll get" (see "YouTube Launches Brand Protection Feature").

Today, I revisited the YAZ channel and was greeted with "YazBirthControlPill has no videos available." See image of blank channel below.


It may only be a coincidence that this channel is now blank. Perhaps Bayer has taken down the videos as it looks into using YouTube's new feature? Considering ALL the anti-YAZ videos on YouTube, it must be a monumental task to track them all down and add them to the exclusion list one-by-one. I wonder if there's a app for that?

See More advertiser control on YouTube for the official announcement regarding "target excludes."